We First: How Brands and Consumers Use Social Media to Build a Better World

We First: How Brands and Consumers Use Social Media to Build a Better World

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Named Strategy + Business best marketing book of 2011 A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as PaG, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and NestlAc as well as a bold plan for how corporations need to rethink their strategies.... 40, 73; solving problem of, 87; warnings about, 62a€“ 63 global deforestation, 35, 39, 61a€“62, 73, 77a€“78 global financial crisis, ... 11, 142 GoodGuide app for iPhones, 135a€“136, 198 goodwill, 6, 51, 70, 83, 89, 187 Google: China, censorship and, 152, ... John, III, 129 Haidt, Jonathan, 231 Haiti earthquake ( 2010), 20, 37, 91a€“93, 101, 197, 201, 204 Happiness Hypothesis, ... Zynga, 201 Facebook Credits, 201, 202 Facebook Deals, 198 Facebook Governance page, 146 Facebook Places, anbsp;...


Title:We First: How Brands and Consumers Use Social Media to Build a Better World
Author: Simon Mainwaring
Publisher:St. Martin's Press - 2011-06-07
ISBN-13:

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