The Soviet Dream World of Retail Trade and Consumption in the 1930s

The Soviet Dream World of Retail Trade and Consumption in the 1930s

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In the early 1930s Soviet authorities launched a campaign to create qsocialistq retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered.apparent attention to detail and sanitation, key elements of kula#39;turnosta#39;, became important to descriptions of progress in stores. Ridding the retail sector of flies, grime, and the irrational and inefficient display of goods served as markers of the construction of Soviet trade. As trade reformers ... Concern for others was presented as a critical component of quality customer service: a hallmark of Soviet trade.


Title:The Soviet Dream World of Retail Trade and Consumption in the 1930s
Author: Amy Randall
Publisher:Palgrave Macmillan - 2008-11-15
ISBN-13:

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