Stagecraft and Statecraft

Stagecraft and Statecraft

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Media events are a central communication tactic used by political communicators in political campaigns and in governmental affairs. Each president has an advance staff that creates mediagenic events to influence the news media, generate coverage and excitement, construct favorable political images, and persuade voters. Advance men and women are visual speechwriters who focus not only on what the politician says, but also on how the candidate looks and the visual message communicated by the event. This timely and groundbreaking work examines media events and advance in political communication by exploring: (1) how media events are conceived and staged, (2) the role of advance in an overall communication strategy, (3) how media events holistically function to generate a rhetorical impact, and (4) the implications of politically communicating by media event. This book gives readers the tools and background necessary to both analyze and understand media events and to create their own. Media events and advance are a significant element of political communication that has not been systematically or comprehensively studied, and Schill's innovative work ably fills this major gap in the literature.The only extensive study of media events was conducted by Daniel Boorstin in The Image: A Guide to Understanding Pseudoa€”Events in America in 1961 (the book was originally titled The Image or What Happened to the American Dream). 11anbsp;...


Title:Stagecraft and Statecraft
Author: Dan Schill
Publisher:Lexington Books - 2009-05-16
ISBN-13:

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