Return on Ideas
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, arocketinga, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, PaG, Danone, Amex and Ben a Jerryas a as well as unconventional sources such as theatre and comedy.229a31 decisions by proxy 233a5 giving up 240a1 global/local problems 227a8 invisible pitfalls 223 a#39;killing by proxya#39; nine ... 192a3 refining ideas 229a31 rehearsing 148a9, 251 relevant differentiation 152, 252 Renault Scenic car 183, 194a5anbsp;...
| Title | : | Return on Ideas |
| Author | : | David Nichols |
| Publisher | : | John Wiley & Sons - 2008-05-23 |
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