Retail Marketing Management : Text and Cases

Retail Marketing Management : Text and Cases

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In order to begin generating ideas on customer service issues Mr. Stewart invited two customer service consultants, Ms Anne Mitchel and Mr. Dave Bolton of two ... Ms Mitchel and Mr. Bolton helped develop a customer service program for a major U.S. grocery chain, regarded as one of the best in the industry. ... Ultimately , Mrs. Zigrossi hoped 466 THE ELEMENTS OF THE RETAIL MARKETING PROGRAM.


Title:Retail Marketing Management : Text and Cases
Author: Michael R. Pearce
Publisher: - 1992
ISBN-13:

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