Patronage behavior and retail management
Includes bibliographical references and indexThe management sponsoring the research moved to a multiple market target and selected catalog placement strategy ... Although such research answers the question which ad strategy performed better, only the first three steps are helpful anbsp;...
| Title | : | Patronage behavior and retail management |
| Author | : | William R. Darden, Robert F. Lusch |
| Publisher | : | North Holland - 1983-05 |
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