Invisible Gold in Asia
World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you canat see a the Invisible Gold of todayas Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect? From the patents protecting Creative Technologyas MP3 player and Tataas aNanoa car to aTsingtaoa and aSinghaa branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.Formed as a company offering consultancy services to motherboard manufacturers, Asus wanted to work with local industry ... The legend then goes that the Asus workforce managed to fix Intela#39;s motherboard problem within minutes, to theanbsp;...
| Title | : | Invisible Gold in Asia |
| Author | : | David Llewelyn |
| Publisher | : | Marshall Cavendish International Asia Pte Ltd - 2011-02-28 |
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