Introduction to Communication Studies
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining aWhy Fiske Still Mattersa for todayas students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of aStructuralism and Semiotics, Fiske-Stylea. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.Smith, A. G. (1966) Communication and Culture, New York: Holt, Rinehart aamp; Winston. A large collection of essaysaparticularly useful for the number of models included. Essays by Weaver, Cherry, Newcomb, Westley and MacLean, Bernstein, anbsp;...
| Title | : | Introduction to Communication Studies |
| Author | : | John Fiske |
| Publisher | : | Routledge - 2010-10-18 |
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