Customer Loyalty Programmes and Clubs

Customer Loyalty Programmes and Clubs

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For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.It was clear, however, that the benefits offered could and probably would have to differ from country to country. ... This would have to be done in co-operation with one of the major credit card companies: American Express, MasterCard, Visa oranbsp;...

Title:Customer Loyalty Programmes and Clubs
Author: Stephan A. Butscher
Publisher:Gower Publishing, Ltd. - 2002

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