Better Make It Real: Creating Authenticity in an Increasingly Fake World

Better Make It Real: Creating Authenticity in an Increasingly Fake World

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A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. a€c Provides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types a€c Offers a step-by-step process leaders of any organization can apply and benefit from a€c Draws directly from Kahler Slater's case filestled on the image of a worn jean jacket to symbolize the words Redford chose to sum up his vision. ... Before we venture out to the car lots, we most likely know which makes we are interested in; whether we want manual or automaticanbsp;...


Title:Better Make It Real: Creating Authenticity in an Increasingly Fake World
Author: Jill J. Morin
Publisher:ABC-CLIO - 2010-03-23
ISBN-13:

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